Rhetoric and Technical Communication The Rhetoric and Technical Communication program RTC provides students with theoretical and applied knowledge in academic, professional, and technical discourses.
Besides two dimensional images, there are other ways to express information visually - gestures and body language, animation digital or analogueand film. Visual communication by e-maila textual medium, is commonly expressed with ASCII artemoticonsand embedded digital images.
The Eye of Horus The term 'visual presentation'  is used to refer to the actual presentation of information through a visible medium such as text or images. Recent research in the field has focused on web design and graphically-oriented usability.
Graphic designers also use methods of visual communication in their professional practice. Visual communication on the World Wide Web is perhaps the most important form of communication that takes place while users are surfing the Internet. When experiencing the web, one uses the eyes as the primary sense, and therefore the visual presentation of a website is very important for users to understand the message or of the communication taking place.
The Eye of Horus is often referred to as the symbol of visual communication. His work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing.
He described "seeing" as being the sum of sensing, selecting, and perceiving. One of his most famous quotes is "The more you see, the more you know. Gestalt means form or shape in German, and the study of Gestalt psychology show emphasis in simplicity, as its properties group visuals by similarity in shape or color and proximity.
Looking for continuation, closure, and figure-ground principles in studied images is also intensively taught. Colleges for visual communications differ in their approach, but most combine theory and practice in some form.
Visual communication takes place through picturesgraphs and chartsas well as through signssignals and symbols. It may be used either independently or as an adjunct to the other methods of communication. Image analysis[ edit ] Visual communication contains image aspects.
The interpretation of images is subjective and to understand the depth of meaning, or multiple meanings, communicated in an image requires analysis. Images can be analysed though many perspectives, for example these six major perspectives presented by Paul Martin Lester: This might be sometimes in conflict with cultural values.
Also when a viewer has viewed an image with a personal perspective, it is hard to change the view of the image on the viewer, and the image can even be seen in other ways. Through times sort images have been changed, because the use of different new media.
The result of using the computer to edit images e. Photoshop is quite different when comparing images that are made and edited by craft. Technical perspective When the view of an image is influenced by the use of lights, position and the presentation of the image. The right use of light, position and presentation of the image can improve the view of the image.
It makes the image looks better than the reality. Ethical perspective From this perspective, the maker of the image, the viewer and the image itself must be responsible morally and ethically to the image.
This perspective is also categorized in six categories: Cultural perspective Symbolization is an important definition for this perspective. Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc.
The cultural perspective can also be seen as the semiotic perspective. Critical perspective The view of images in the critical perspective is when the viewers criticise the images, but the critics have been made in interests of the society, although an individual makes the critics. This way this perspective differs from the personal perspective.
Visual aids[ edit ] Visual aids are often used to help audiences of informative and persuasive speeches understand the topic being presented. Visual aids can play a large role in how the audience understands and takes in information that is presented.
There are many different types of visual aids that range from handouts to PowerPoints. The type of visual aid a speaker uses depends on their preference and the information they are trying to present. Each type of visual aid has pros and cons that must be evaluated to ensure it will be beneficial to the overall presentation.
Before incorporating visual aids into speeches, the speaker should understand that if used incorrectly, the visual will not be an aid, but a distraction. Planning ahead is important when using visual aids. It is necessary to choose a visual aid that is appropriate for the material and audience.The Professional and Technical Writing program is designed to prepare students to communicate clearly and effectively using a variety of tools and media.
Students gain competencies that include writing, editing, problem solving, document design, rhetoric, interpersonal communication, collaboration, specialized expertise, and fluency in modern communication technologies.
The Technical Communication track in the Master of Arts in English program is completely online and provides students with theoretical and applied skills in such areas as technical writing, visual design, usability, ethics, stylistics, computer documentation, international communication, and .
Her book, Rhetoric of a Global Epidemic: Transcultural Communication about SARS, won National Council of Teachers of English (NCTE) Conference on College Composition and Communication (CCCC) Best Book Award in Technical and Scientific Communication.
Technical Communication, Thirteenth Edition, has been thoroughly revised to account for the latest innovations in workplace communication and today’s technologically sophisticated, diverse, . Become a technical writer and find a new niche that utilizes both your technical knowledge and your passion for writing.
Software publishers, computer or engineering companies, and technical consulting services are all looking for qualified technical writers to help them translate complex programming or scientific language into a concise, readable document that anyone can understand.
Technical Communication In today’s world, career success depends on skillful communication with co-workers, supervisors, customers, and other audiences.
Employers are seeking professionals who can write and speak effectively in many fields — software development, nursing, instructional design, marketing, management, and more.